This comprehensive textbook is written completely in English and serves as an essential preparation resource for candidates taking the NTA UGC NET, JRF, or SET Paper-2 examination in Mass Communication and Journalism (Code 63). Published by Arihant Publications, the book delivers exhaustive theoretical coverage carefully structured across core modules including communication theory, history of print and electronic media, reporting and editing, advertising, public relations, and media laws and ethics. It is precisely aligned with the updated syllabus parameters to help self-studying students master complex concepts of communication, digital media paradigms, and contemporary media research methodologies. Additionally, the guide incorporates unit-targeted previous years' solved questions alongside full-length mock model papers to hone test-taking speed, build strong conceptual accuracy, and maximize scoring potential for securing a Junior Research Fellowship or Assistant Professor eligibility.