This comprehensive textbook is written completely in Hindi and serves as an essential preparation resource for candidates taking the NTA UGC NET, JRF, or SET Paper-2 examination in Mass Communication and Journalism (Jansanchar Avum Patrakarita). Published by Arihant Publications, the book delivers exhaustive theoretical coverage carefully structured across core modules including communication theory, history of media, reporting and editing, advertising, public relations, and media laws and ethics. It is precisely aligned with the updated syllabus to help self-studying students master complex theories of mass communication, electronic and digital media paradigms, and contemporary media research methodologies. Additionally, the guide incorporates chapter-wise previous years' questions alongside 3 full-length mock model papers to hone test-taking speed, build strong conceptual accuracy, and maximize scoring potential for securing a Junior Research Fellowship or Assistant Professor eligibility.